First, it’s vital from a usability perspective. It’s just as much about understanding how users will perceive certain elements as it is about personal preferences.įont choice, specifically, impacts web design in two major ways. Effective web design takes not only aesthetics, but also aspects of marketing, psychology, and usability into consideration. Unfortunately, it’s nowhere near that simple. Choose a color scheme you like, pick a font or two, set up a navigation menu, and there you have it, right? On the surface and to an untrained eye, web design might seem like a fairly straightforward process.
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